3 MIT-inspired landing page strategies – Post-Click Marketing Blog – ion interactive

With the release of our book, Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers, I’ve been reflecting back on the start of the post-click marketing movement. Our vision for post-click marketing as a new discipline — elevating the concept of landing pages into a more a holistic and strategic online marketing [...]

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Configure OpenX Maintenance Scripts on SliceHost

Setup: SliceHost 1gb RAM Xen VPS x86_64 CentOS 5.2 MySQL 5.0.45 PHP 5.1.6 (cli) Apache 2.2.3 OpenX 2.6.3 Unless you love vi, set your environment’s EDITOR first. For me, this is the most important part of the process. I hear the cool kids use nano these days. I work at MIT so I feel like [...]

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Dinner Choices: Chicken Florentine / Cat Food?

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[Personal] Branding for the Business Professional

Chris Brogan published a free eBook today, “Personal Branding for the Business Professional“. In the title of this post, I put the first work in brackets because there’s great information in the eBook that can be extended beyond online personal branding to building a 21st century brand for parts of your business. Thanks Chris!

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Ad Slogan of the day

“Today’s lesson: ‘Meat You Maker’. Rollover to be Educated” — Holiday Inn, “Masters of Business Accomodations” campaign.

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PodCamp Boston 3 — See you there!

Just signed up for next weekend’s PodCamp 3 Boston, as a first time attendee I’m wondering what it will be like. I’ve been to twenty or so conferences over the years (most recently the Search Engine Strategies conference in Chicago) but never one that didn’t also come with a day off of work. Let me [...]

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Book links

Book linking policy I do link to an Amazon affiliate store. If you purchase a book through that link, Amazon throws me a few coins I’m open to the idea of making money but I want to give you choices if you don’t like that idea. This is how book links work on this site [...]

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MIT Convergence Culture Consortium (C3)

MIT Convergence Culture Consortium (C3) “The Convergence Culture Consortium (C3) explores the ways the business landscape is changing in response to the growing integration of content and brands across media platforms and the increasingly prominent roles that consumers are playing in shaping the flow of media. C3 connects researchers and thinkers from MIT’s Comparative Media [...]

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Duplicate content

I have been thinking about duplicate content with regards to a project that I’m working on that involves content affiliations, blogging, pagination & printer friendly versions of content. My working assumption so far is that Google, Yahoo!, etc. are smart enough to know when a legitimate publisher with great page rank and a strong brand [...]

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The internet is the new radio.

Seth Godin: (from a talk he gave to the music industry) “The internet is the new radio. What that means is this you’ve been arguing and hassling and yelling and pushing for 40 years to get more air time. Now you have infinite air time. “at’s what the internet is for you. “e internet is [...]

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