Here’s a list of articles that have appeared in the MIT Sloan Management Review, Wall Street Journal / MIT Sloan Business Insight or SMR blogs. I’m tracking the #wif09 Twitter hashtag to see if other articles we’ve published would be relevant to the #wif09 crowd (on-site or, like me, virtual).
Enjoy!
Clayton Christensen
How Hard Times Can Drive Innovation
An interview with Clayton M. Christensen
December 14, 2008
Sure, the economy’s bad. But it’s a good time to innovate, according to Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. He is the author or co-author of a number of books on the subject, from “The Innovator’s Dilemma” to a book due out next month on health care, “The Innovator’s Prescription.”
Good Days for Disruptors
An interview with Clayton M. Christensen
April 1, 2009 (registration required)
In the minds of many, the financial crisis has given innovation a black eye. Disruption theorist Clayton Christensen disagrees.
Finding the Right Job For Your Product
By Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse
April 1, 2007 (purchase: 6.50 or subscribe)
This article has three purposes: The first is to describe the benefits that executives can reap when they segment their markets by job. The second is to describe the methods that those involved in marketing and new-product development can use to identify the job-based structure of a market. And, finally, the third is to show how the details of business plans become coherent when innovators understand the job to be done.
The Great Leap: Driving Innovation From the Base of the Pyramid
By Stuart L. Hart and Clayton M. Christensen
October 15, 2002 (purchase: 6.50 or subscribe)
Billions of poor people aspire to join the world’s economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility.
C.K. Prahalad
The New Frontier of Experience Innovation
By C. K. Prahalad and Venkatram Ramaswamy
July 15, 2003 (purchase: 6.50 or subscribe)
The next practices of innovation must shift the focus away from products and services and onto experience environments — supported by a network of companies and consumer communities — to co-create unique value for individual customers.
Dan Ariely
The Irrationalities of Product Pricing
An interview with Dan Ariely
September 22, 2008
This Business Insight piece is a shorter version of the interview published in MIT Sloan Management Review (see below).
A Manager’s Guide to Human Irrationalities
An Interview with Dan Ariely
January 7, 2009 (registration, purchase/6.50 or subscribe)
People aren’t stupid – they just often act that way. Noted behavioral economist Dan Ariely explains what that should mean for strategists.
