“The Convergence Culture Consortium (C3) explores the ways the business landscape is changing in response to the growing integration of content and brands across media platforms and the increasingly prominent roles that consumers are playing in shaping the flow of media. C3 connects researchers and thinkers from MIT’s Comparative Media Studies program with companies looking to understand new strategies for doing business in a converging media environment.”
Well, that’s pretty interesting. Kind of Industrial Liaison Program meets the marketing department.
I came across the C3 site randomly, while following some link trail from my news reader. I wound up reading this post on Grant McCraken’s blog, figured out he was at MIT and followed the trail to C3. Along the way I probably added 3 new, good reads to my news reader.