I recently received a nice, polite, relevant email from an account exec. who works for a Social Media company. No surprise there, a few weeks ago I went to a networking event this company was a sponsor. Nothing to weird right, they sponsored a great event, making it very affordable for a bunch of interesting people to get together and talk shop.
The Rub: I had already contacted this company through multiple channels, I have an account exec working with me; I’ve emailed, twittered, exchanged business cards and talked on the phone with them for 30 mins. I know I’m in their Salesforce.com database.
A Reminder: Sucessfully engaging your customers requires more than technology. Social media, customer relationship management systems are not a substitute for effective, real communication.
Communicating effectively with customers isn’t easy—software doesn’t fix that.
One of the largest players in the social media platform space today showed me again that its not about the platform, its still about people.