With the release of our book, Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers, I’ve been reflecting back on the start of the post-click marketing movement.
Our vision for post-click marketing as a new discipline — elevating the concept of landing pages into a more a holistic and strategic online marketing practice — was born in the spring of 2005. At the same time, I began a graduate program at MIT Sloan, and over the subsequent 2 years, interwove many of the latest management and marketing ideas from MIT’s best professors into our post-click marketing best practices.
Here are my top 3 “landing page secrets from MIT”, and who inspired them:
Read the full article “3 MIT-inspired landing page strategies – Post-Click Marketing Blog – ion interactive.”
Thanks to @MITSloanExecEd for the tip.