You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!.

1. Page Views vs. Visitor Loyalty

2. Revenue vs. Economic Value

3. Time on Site vs. Task Completion Rate

4. % of Search Traffic vs. Share of Global Search Volume

5. # of Followers (or Fans or +1s) vs. Conversation Rate

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